Itsthenerve

The Road to Unstoppable

How curiosity killed the cramp

It all starts
with Dr. Rod MacKinnon

Nobel Prize winning
neuroscientist

Endurance Athlete

While sea kayaking he
suffered debilitating muscle cramps

Rod the athlete was frustrated

Rod the scientist set out
to find a solution

He soon discovered that all existing
"remedies" - that claim to treat the
muscle - do not work.

Then Rod had a major breakthrough:

It's not about treating the muscle,
it's about treating the nerve

#ITSTHENERVE

Using his expertise in neuroscience

Rod's 4-year exploration led
him to a genius solution that
prevents & treats
muscle cramps

Download the facts describing the science behind Rod's
breakthrough discovery and be one of the first to find out
how millions of athletes can become unstoppable.

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